2025-04-20 10:19
Status:
Tags: marketing
Reference
Notes:
p2”Your most generous and insightful work needs help finding the people it’s meant to serve.” “Marketing is the generous act of helping someone solve a problem. Their problem.”
The Smallest Viable Market
Who is it for? This will consistently dial in the promise of what I am marketing. How do I group these people together? On the internet my suspicion goes to a psychographic. People like me, because of their personality, position, or outlook.?
If I could choose the smallest group who would they be? Choose people by what they dream of, what they believe, what they want.