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The arms race of social psychology
Social psychology has quite literally opened Pandora’s box.
Humans walk around with little instruction manuals for anyone who is willing to study them enough. This is fish discovering water; machines seeing their own code.
Hacking humanity.
Look it’s not all bad, and I don’t necessarily it’s a situation where ignorance would have been better, we just have totally different rules we need to play by and there are certain people who are learning those rules much quicker than anyone else and wreaking absolute havoc.
This is the economy of attention. A psychological arms race to hack humanity. Everyone wants a piece, and it’s a race to the bottom with our ability to focus taking the consequence.
Never before have humans received so much messaging in forms which have been engineered to infiltrate our minds.
There is no room for intention on the internet, it’s purely economical. Do you catch fish or do they ignore you? The global scale of competition means that most voices will be drowned out.
Marketers and messaging are racing to develop more and more ways of breaking past our blockers, to stop us from scrolling our feed, to pattern interrupt because this message seems more interesting than the others