Once you are exposed to an idea, seeing it again in different contexts helps you see more of the pattern.

You start to build a 3d view as you play around with the idea more, apply it to different fields, find which metaphors are more robust.

High-fidelity association with personal experience and analogies you have a deep understanding of helps locks down and retain information.

This also helps us Prefer associative links > indexed files because as we deeply understand all of the contact points of an idea, we can quickly find it through the organic branches we’ve created of analogous associations.

Reference

Insight requires context Moonwalking with Einstein